Built around Hov’s international legacy, this JAŸ-Z30 long sleeve brings a bold graphic treatment to a piece made for one of hip-hop’s biggest milestones.

London takes the spotlight. The JAŸ-Z30 celebration lands at Tottenham Hotspur Stadium on September 3rd & 4th, marking 30 years of Reasonable Doubt with two unforgettable nights in the city.

A London exclusive take on the JAŸ-Z30 collection, bringing the energy of the city into a commemorative piece made for Hov’s September 3rd & 4th takeover at Tottenham Hotspur Stadium.

The JAŸ-Z30 Euro Jay Jersey is one of those pieces that speaks for itself. Bold from top to bottom, with serious presence and unmistakable Hov energy, this is a standout built to turn heads and hold its place in the collection.

From the streets to the stadium, NYCFC embodies the energy of New York. Through the Paper Planes lens, we celebrate a city built on movement, culture, and the journey forward.

Rooted in Southern California, San Diego brings a different energy to the game. Paper Planes celebrates the city’s coastal lifestyle, multicultural influence, and unmistakable West Coast attitude.

Culture runs deep in Atlanta. Paper Planes connects with a city that has shaped music, style, and sport while creating its own lane in the world of football.

Orlando has a style and energy all its own. Paper Planes celebrates the city’s vibrant culture, diverse communities, and evolving football identity that continues to make its mark.